_The Brand & Touchpoints

With a unique social media-driven marketing strategy, St. Theresa Florals needed a solution that would do more than just show floral bouquets in social feeds. It needed a brand that would generate intrigue and clicks. Taking inspiration from the design elements of old-world European apothecaries and perfumeries, this brand creates a sense of sophisticated, brooding beauty that starkly contrasts the generic, expected approach of the competition.

Various supporting brand materials were created to enhance the tactile experience upon delivery.