_KORE Insurance
Brand Positioning & Strategy
Brand Identity/Design Elements
Corporate Identity System
Web Design
_Overview
A fast-paced and aggressive insurance brokerage provided the opportunity to create a brand that bucked all the conventions of the staid, conservative competition.
_Brand Identity
Improving on the previous logo was not a challenge. Creating something that clearly communicated this company’s unique approach and style was. The solution would need to live in two worlds. On one hand it had to feel established and trusted and on the other represent the forward-thinking polish of the executive leadership. The logo would need to fit a wide variety of applications from traditional corporate identity to golf bags and a corporate jet, The final design consisted of a lock-up that marries custom type with a stylized monogram. The resulting solution commands attention on the walls of a corporate office as much as it does on embroidered on the bespoke shirts of the company’s founder.
_Corporate Identity System
While the logo solution may not fall into the norm for an insurance brokerage, there was still a need for traditional corporate correspondence and sales promotions. To modernize and elevate the tactility this system employs various print techniques such as spot gloss, embossment and unique stocks. To further enhance the package elements like custom business card cases and branded notepads were created.
_Digital Properties
The website required us to create a UX/UI experience that functioned simultaneously as the platform for a comprehensive content and SEO strategy as well as a full-funnel sales tool for lead generation. Along with the site a client-facing portal was created to provide access to branded third-party policy management tools. Digital copies of policy documents were given to clients on an embossed leather jump drive designed to look like the key fob of a luxury car.
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